「福馬奔運」新春年糕禮盒以傳統吉祥意象結合現代設計語言。盒頂「騎士」棋子象徵守護與財富，八匹奔馳駿馬環繞盒身，寓意好運延續。六角形結構靈感源自賽馬跑道，將節慶祝福轉化為具象而克制的視覺表現。本系列攝影著重光影層次與材質細節，呈現產品於節慶語境下的文化意涵與高端質感。

The “Year of the Horse” Chinese New Year pudding gift set combines traditional symbolism with a contemporary design language. Crowned with a knight chess piece and encircled by eight galloping horses, the packaging represents protection, prosperity, and continuous good fortune. This photographic series focuses on material textures, controlled lighting, and compositional restraint, highlighting the cultural narrative and refined craftsmanship of the product.